Few people understand the importance of values, yet values are the underlying fabric of personal and professional success. Whether they have been consciously selected or not, all people – and all brands – have values upon which the future course of success will be determined.
In a mobile-obsessed world of BYODs, implementing a mobile first strategy is a direction many brands consider. In his recent MetaTalk Mobile First: Designing and Developing New Digital Experiences, Applied Design Group Principal Tim Smith covered the basics on why mobile matters, and why responsive design is only a small part of the answer.
Let’s be real. Millennials have been branded as insufferable narcissists. Based on a cursory review of the Millennial-related articles and manifestos out there in the blogosphere, the general narrative is this: Millennials are an über-connected, over-educated generation of selfie-taking slackers.
Great names are more than arbitrary creations. They tell a story, are easy to remember and most of all, have strategic impact. At MetaDesign, I help create names for all sorts of companies, products and services. Over the years, we’ve honed our naming strategy and are happy to share a few tips we’ve gathered along the way.
I never saw it coming, but the first time I laid eyes on that rusted pile of metal (that was supposedly a 1968 BSA A65 Lightning), I knew I had to bring it to life. It was too cool already. It was the fastest stock bike in 1968. Hunter S. Thompson rode the same bike when he rode with the Hells Angels (and outran all of them on their clumsy Panheads). It was made in the same town Black Sabbath was formed. I was smitten. Besides, what creative person wouldn’t want to build a fast, mean, loud, fiery death trap from the ground up and completely customize it to make it their own? Well, I know I would…
San Francisco has a lot of history for a US city and each neighborhood has its own share of stories, legends and half-truths. I took the historical walking tour of my neighborhood, Dogpatch, this past weekend with about a dozen other people. I went to learn more history about the neighborhood I’ve lived in and around for almost 20 years, while everyone else (from SF and the peninsula) came to see what all the hype was about. This is a small former industrial area that wasn’t written about in many history books and unknown to many in SF until recently. Our old formerly isolated Victorians and warehouses have gained new transportation options, restaurants and bars, sky-high real estate values, and the tag of hot, “new” neighborhood.
(This article was originally published by Alexander Haldemann on June 6, 2014 in The Huffington Post)
Heineken. Sam Adams. Mozilla Firefox. Chick-fil-A. Barilla Pasta. General Mills. All of these major brands have recently been in the crossfire of gay rights finding they had to pick a side — either for equality, or not.
Storytelling is one of the hottest trends in branding and design, and for good reason. What better way to connect with customers in a medium that is creative and interesting? We were fortunate to interview storytelling expert Michael Margolis at MetaTalk, a lecture series showcasing the Bay Area’s thought leaders in branding and design.
Inspiration is only a click away. Check out the top blogs our designers recommend for inspiration and creativity, and let us know what you think. We’d love to hear your favorites.