rise of the deo, metadesign

Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design.

Maria presented at our February MetaTalk, a monthly lecture series that showcases the Bay Area’s top thought leaders in branding and design. Her latest book is Rise of the DEO, Leadership by Design.

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MetaDesign brand core how deep

My recent exposure to online dating sites like Match.com, eHarmony, Tinder, and OkayCupid revealed a small identity crisis in defining who I am as a person. Each of these sites listed action items as a starting point – questions like, “Describe yourself”, “What defines you?” “What’s most important to you?” “What do you believe in?” As a client service associate at a brand firm, I found myself in the shoes of my clients, going through the same journey as they do when defining a brand core.

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MetaDesign Six Word Novel HemingwayDeveloping a brand core is a bit like writing flash fiction. Flash fiction – a style of writing with extreme brevity – was first attributed to Ernest Hemingway. As the story goes, Hemingway was at a bar when his friends bet him ten dollars to write a novel in less than six words. He quickly wrote down on a napkin: “For sale: baby shoes, never worn.”

His friends paid him promptly.

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From managing design at one of the world’s most beloved brands to building his own agency, Nicknack, Nick Price is no stranger to the benefits of branding. An old friend of MetaDesign, we had the pleasure of connecting with Nick at our San Francisco office for a week while he was traveling from his home in Australia. Read on to learn his story, branding trends in Oz and three tips on making a brand stand out.

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victor pang, metadesignWe were fortunate enough to host Victor Pang at our office this week. Victor hails from MetaDesign Beijing, brimming with passion for branding and the creative process. He speaks English and three dialects of Chinese: Mandarin, Cantonese, and Hunan (but dreams in English, mostly). We sat down with Victor to learn about his background and his perspective of branding in China.

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