From managing design at one of the world’s most beloved brands to building his own agency, Nicknack, Nick Price is no stranger to the benefits of branding. An old friend of MetaDesign, we had the pleasure of connecting with Nick at our San Francisco office for a week while he was traveling from his home in Australia. Read on to learn his story, branding trends in Oz and three tips on making a brand stand out.
We were fortunate enough to host Victor Pang at our office this week. Victor hails from MetaDesign Beijing, brimming with passion for branding and the creative process. He speaks English and three dialects of Chinese: Mandarin, Cantonese, and Hunan (but dreams in English, mostly). We sat down with Victor to learn about his background and his perspective of branding in China.
Propaganda is usually thought of as a one-sided statement. We all have famous wartime posters engrained in our brain, persuading us to join the service (think Uncle Sam), or inspiring us to be strong in tough times (“We can do it!”). What we’re beginning to see now though, are many cases of propaganda turned on itself, disarming the power of the original message and turning it on itself by way of appropriation. Let’s look at some famous cases of propaganda throughout history, and see how it began to evolve into its own greatest enemy.
One of the biggest challenges brands face is determining how to speak in a way that is unique, relevant to their audiences, and expresses their core brand values. While we tend to experience a brand primarily through our eyes, a brand is more than a design system. This blog entry outlines five key success factors to help you create a strong brand language that is just as powerful as visual imagery.
We sat down to interview Kihwan Oh, a former MetaDesigner and award-winning graphic artist whose work has influenced the design industry. This is the story of a man who started as an intern and rose to become CEO and Creative Director of one of Korea’s most successful brand creation firms.
Social contagion, or the idea that information, ideas, and behaviors can spread through networks of people, is a powerful phenomenon. In terms of brands, what are the key characteristics that make products and services go viral and spread contagiously? Why do certain things catch on, while others die?
MetaDesign CEO Alexander Haldemann’s book list was recently featured on the Designers & Books website, which publishes books the international design community identify as important, meaningful, and formative. Which got us thinking…which books have made a profound impact on the way our own team looks at design? Below is a list of books our team finds inspiring, engaging and fun.
Employer branding is the perception of qualities that make a company a desirable place to work. Understanding the importance of internal and external employer branding is pivotal in recruiting and retaining top talent.
By Alexander Haldemann, PhD, and Lukas Eiselin, MetaDesign
We obviously don’t know what’s going to happen in the future. But my prediction is this: if you don’t start to think about the future and how your brand will fit within it (and better yet, solve a need), you will be less likely to succeed.
Branding: The Challenges of a Modern Market, was featured in Computer Arts Collection, authored by MetaDesign CEO Alexander Haldemann, PhD
For most of the modern era, a great idea, deep pockets, and a creative advertising campaign could establish a brand and make it successful. But alas, the Mad Men days are over. The playing field has changed radically in recent years and brands today face a unique and rapidly changing set of challenges to establishing and maintaining success.