Great names are more than arbitrary creations. They tell a story, are easy to remember and most of all, have strategic impact. At MetaDesign, I help create names for all sorts of companies, products and services. Over the years, we’ve honed our naming strategy and are happy to share a few tips we’ve gathered along the way.
I never saw it coming, but the first time I laid eyes on that rusted pile of metal (that was supposedly a 1968 BSA A65 Lightning), I knew I had to bring it to life. It was too cool already. It was the fastest stock bike in 1968. Hunter S. Thompson rode the same bike when he rode with the Hells Angels (and outran all of them on their clumsy Panheads). It was made in the same town Black Sabbath was formed. I was smitten. Besides, what creative person wouldn’t want to build a fast, mean, loud, fiery death trap from the ground up and completely customize it to make it their own? Well, I know I would…
San Francisco has a lot of history for a US city and each neighborhood has its own share of stories, legends and half-truths. I took the historical walking tour of my neighborhood, Dogpatch, this past weekend with about a dozen other people. I went to learn more history about the neighborhood I’ve lived in and around for almost 20 years, while everyone else (from SF and the peninsula) came to see what all the hype was about. This is a small former industrial area that wasn’t written about in many history books and unknown to many in SF until recently. Our old formerly isolated Victorians and warehouses have gained new transportation options, restaurants and bars, sky-high real estate values, and the tag of hot, “new” neighborhood.
(This article was originally published by Alexander Haldemann on June 6, 2014 in The Huffington Post)
Heineken. Sam Adams. Mozilla Firefox. Chick-fil-A. Barilla Pasta. General Mills. All of these major brands have recently been in the crossfire of gay rights finding they had to pick a side — either for equality, or not.
Storytelling is one of the hottest trends in branding and design, and for good reason. What better way to connect with customers in a medium that is creative and interesting? We were fortunate to interview storytelling expert Michael Margolis at MetaTalk, a lecture series showcasing the Bay Area’s thought leaders in branding and design.
Inspiration is only a click away. Check out the top blogs our designers recommend for inspiration and creativity, and let us know what you think. We’d love to hear your favorites.
swissnex San Francisco is a platform for the exchange of knowledge and ideas in science, education, art, and innovation. MetaDesign recently partnered with swissnex to develop a new website (stay tuned!). The swissnex crew is an innovative bunch, so we are thankful that CEO Dr Christian Simm agreed to speak with us about innovation and trends.
Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design.
Maria presented at our February MetaTalk, a monthly lecture series that showcases the Bay Area’s top thought leaders in branding and design. Her latest book is Rise of the DEO, Leadership by Design.
My recent exposure to online dating sites like Match.com, eHarmony, Tinder, and OkayCupid revealed a small identity crisis in defining who I am as a person. Each of these sites listed action items as a starting point – questions like, “Describe yourself”, “What defines you?” “What’s most important to you?” “What do you believe in?” As a client service associate at a brand firm, I found myself in the shoes of my clients, going through the same journey as they do when defining a brand core.
It is well documented (and common sense) that the most successful brands build strong emotional connections with their audiences. In fact, neuroscientists have demonstrated that emotions drive decision-making and purchase choice. It would make sense then, that the world’s most loved brands are those that have the strongest link to emotions.