(This article was originally published by Alexander Haldemann on September 15, 2015 in The Huffington Post)

It’s been ten years since the launch of General Electric’s multi-billion dollar green brand initiative, Ecomagination. A decade ago, GE was considered to be one of the worst polluters in the world — an environmental dinosaur from the industrial revolution. In green circles GE’s name was tarnished, conjuring images of greenhouse gases and toxic waste sites. It seemed no one would forget their notorious polluting of the Hudson River with toxic chemicals for almost three decades after WWII.

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blog casper metadesign molly davis lind

There’s a new startup on the block that is rocking the sleep world – and the brand world.

Casper believes “we are how we sleep” and offers a mattress-in-a-box solution that meets “the Goldilocks standard of ‘just-right’” firmness. Selling between $500 and $950 a pop, shipping is free (and delivered via messenger bike in NYC). Customers can try the mattress for 100 days with no strings attached. But what’s really riveting about Casper is not the product (truth be told: I haven’t tried it) but the actual brand.

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MetaDesign foresight futures thinking

How do you strategize, innovate and plan in a rapidly changing world? The field of strategic foresight has emerged over the last fifty years to cope with this pressing question. Once the purview of elite decision-makers, this field is being “democratized” and opening up to more people than ever.

Contrary to conventional thinking, good foresight is less about prediction and more about learning skills to anticipate and adapt to multiple scenarios. While we don’t know what future emerge, the one thing we can control is our own thinking and how we respond to change. Most importantly, good foresight is about shaping the future we want to see.

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