how building a dirty rat bike made me a better graphic designerI guess I’m a motorcycle dude now.

I never saw it coming, but the first time I laid eyes on that rusted pile of metal (that was supposedly a 1968 BSA A65 Lightning), I knew I had to bring it to life. It was too cool already. It was the fastest stock bike in 1968. Hunter S. Thompson rode the same bike when he rode with the Hells Angels (and outran all of them on their clumsy Panheads). It was made in the same town Black Sabbath was formed. I was smitten. Besides, what creative person wouldn’t want to build a fast, mean, loud, fiery death trap from the ground up and completely customize it to make it their own? Well, I know I would…

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San Francisco has a lot of history for a US city and each neighborhood has its own share of stories, legends and half-truths. I took the historical walking tour of my neighborhood, Dogpatch, this past weekend with about a dozen other people. I went to learn more history about the neighborhood I’ve lived in and around for almost 20 years, while everyone else (from SF and the peninsula) came to see what all the hype was about. This is a small former industrial area that wasn’t written about in many history books and unknown to many in SF until recently. Our old formerly isolated Victorians and warehouses have gained new transportation options, restaurants and bars, sky-high real estate values, and the tag of hot, “new” neighborhood.

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rise of the deo, metadesign

Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design.

Maria presented at our February MetaTalk, a monthly lecture series that showcases the Bay Area’s top thought leaders in branding and design. Her latest book is Rise of the DEO, Leadership by Design.

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