By Hozy Rossi
The newsstand of the future has a name, and it’s Texture. Backed by some of the world’s largest publishers, Texture offers unlimited digital access to Vogue, Sports Illustrated, The New Yorker, and a hundred-plus other magazines for the price of a pint or two of beer every month. Neha Hattangdi, who helped design the Texture identity for MetaDesign San Francisco, discusses the project with Hozy Rossi.
By Jonas Husemann
Is there a reason a young startup would want to invest in branding even if it hasn’t launched a finished product yet? Yes, there is. Startups still iterating their product offering and value proposition benefit from early branding processes because these help build business and identity to attract potential partners and investors. Classic long-form branding approaches are ideal, but they’re also time-consuming and can be expensive. Considering the special challenges startups face, they need a lean framework that saves time and money.
By Anika Jessen
Silence: I love blank paper. Silence. Room for a new world. An imagined world to disappear in. Time to dive in and out of this world without anyone recognizing me. Bringing something new with me. I love lasting time periods without interruption.
By Jennifer Przywara
Last week a peer of mine who works at a CRM (customer relationship management) consulting company gave me some valuable insights into his field of expertise. From Big Data to the importance of relevant content, he covered several big CRM topics. But there was one aspect he never mentioned: the relevance of branding. This led me to wonder, What do branding and CRM programs actually have in common? And why would you need one for another? I developed three theses.
By Matthias Höckh
In the last several months, we’ve seen interesting constellations appear, oftentimes when well-established companies from the software world begin working with more hardware-oriented businesses and consolidating their expertise.
By Cornelius Hummel
As a strategist, I am driven by the urge to understand things. This means not just glancing at an issue superficially but exploring all its facets in depth and examining them from different perspectives. Metaphorically speaking, approaching a new topic is like jumping into water: First you touch the surface, then you dive deeper. While touching the surface, there are various assumptions floating around. These are usually based on existing experience and knowledge — sometimes true, sometimes not. Therefore, testing these assumptions is crucial to gaining a deeper understanding.
By Andreas Bannwart
How would a dedicated designer give a speech at the TYPO Berlin 2016 conference on the theme “Beyond Design”? Isn’t that like sawing off one’s own arm? Especially since today’s ABCs of successful branding stand for algorithms, big data, and content. For the D (design), only little room seems to be left. According to Hermann Hesse, though, in every ending there’s a beginning. Here are seven paradigmatic shifts and opportunities for design in the future — or preferably, design today.
By Amandine Rodrigues
One of the first steps you take when moving to a new country is opening a bank account, a chore I recently faced. It didn’t go as smoothly as I’d imagined, and my professional self had something to say about it, being both a “modern consumer” and a “brand strategist.”
By Andreas Bannwart
Have you already taken a risk today? How about a little challenge? Maria Giudice, author of Rise of the DEO, asked this of the audience during her keynote speech at TYPO Berlin 2016: Beyond Design.
By Christian Manns
Even though three years have past since we started working for our client TVS, I remember the beginnings of the project as if it was yesterday. Because the way we got to know the client was very special. It was definitely one of the most impressive experiences of my career, and I feel like it’s worth sharing.