You may have noticed some very different new fountain dispensers popping up in restaurants and shopping malls. From Coca-Cola and MetaDesign, the new interface lets you choose from a pretty amazing variety of beverages and flavors and actually are delivered by a completely new dispensing technology.
When people think of rebranding, it’s often largely the visual side that most comes to mind: a new logo, new colors, perhaps a new image strategy. While all these can help signal a change to the marketplace, the verbal side of branding is often overlooked.
Title: Creative Director, MetaDesign
Favorite Medium: Does a black Uni-Ball pen and sketchbook count as a medium?
Location: San Francisco
Influences: Music, Rauschenberg, Weingart, Tadao Ando, Muller-Brockmann, Adrian Shaughnessy, Christopher Wool, our surroundings, friends, and my wife.
Education: BFA Graphic Design, Auburn University
There are enormous challenges integrating brands. According to McKinsey & Co., nearly 80% of mergers don’t earn back the costs of the deal itself, and a recent study by Booz-Allen & Hamilton revealed that over 70% of merger objectives go unmet.
So what’s the best solution to support and guide the transaction?
Check out this short video behind the scenes at MetaDesign San Francisco!
We’ve launched our new blog right here, at the aptly named metadesignblog.com. In this blog, we’ll be able to provide timely commentary on what’s going on in the world of branding, as well as (hopefully) give people some behind the scenes looks at our creative process and life at our agency.
Feel free to join the conversation through the comment and share links, and let us know what stories and topics are of interest.