Title: Creative Director, MetaDesign
Favorite Medium: Does a black Uni-Ball pen and sketchbook count as a medium?
Location: San Francisco
Influences: Music, Rauschenberg, Weingart, Tadao Ando, Muller-Brockmann, Adrian Shaughnessy, Christopher Wool, our surroundings, friends, and my wife.
Education: BFA Graphic Design, Auburn University
What new projects have been occupying your time?
SZ: A couple of identity solutions, brand collateral pieces, an internal experimental site with the Meta team, artwork for a Japanese fashion label… and waiting for the Game of Thrones Season 3 premiere.
What has been the most extraordinary surprise you’ve discovered while creating your own art?
SZ: That a few people actually liked it. Seriously, it has been one of the more rewarding creative processes for me in the last few years. It is a good release after the “day job” and I want to thank everyone who has supported me.
Which of Meta’s projects have inspired you the most?
SZ: The Berlin and Beyond Film Festival identity and design system. Trying to interpret the energy and dynamism of film into a logo, print and digital material is a fun and rewarding challenge. It’s also nice to make something for a client who understands and appreciates the creative process.
What goes into the making of an award-winning brand?
SZ: It has to have a unique story and idea. The reality is we are constantly bombarded with brands and messaging each day. We simply can’t keep up with them all. At some point it actually becomes annoying; for it to resonate and become a positive part of our lives, it has to be special.
What makes MetaDesign unique?
SZ: I think we take more time to develop both a strategic story and strong creative foundation before we actually start designing. Of course, when a project starts it’s always exciting. You want to explore, experiment and try so many things at first, but we try to make sure the brand strategy and client goals are in place first. Sometimes it takes a little restraint.