The world’s eyes are getting bigger and bigger. From social media sites to smartphones to Google Glass, we can no longer hide from the digital world. Developing a personal brand is no longer an option.
Bill Gates originally coined the term ‘Content is King’ in 1996, and 17 years later, he’s still right. Content marketing is the future of advertising. Sharing unique, differentiated and relevant content has a stronger influence in the Google algorithm, increases web traffic and hikes up Google rankings.
Leave a person alone with a smart phone for 90-seconds, and chances are, you’ll come to find them using one of their many apps – scrolling through the news, playing a game, checking Facebook or browsing through Instagram.
We all know the importance of effective communication. If you’re off with even the smallest detail, a sentence can mean something entirely different.
Let’s eat Grandpa!
Let’s eat, Grandpa!
True communication goes beyond the world of grammar. When it comes to brands, everything you express – or don’t express – creates a perception of your organization. As a client services manager, I work with our clients and internal team on the steps to create and communicate great brands.