BRANDING: THE CHALLENGES OF A MODERN MARKET

challenges of the modern brand

Branding: The Challenges of a Modern Market, was featured in Computer Arts Collectionauthored by MetaDesign CEO Alexander Haldemann, PhD

For most of the modern era, a great idea, deep pockets, and a creative advertising campaign could establish a brand and make it successful. But alas, the Mad Men days are over. The playing field has changed radically in recent years and brands today face a unique and rapidly changing set of challenges to establishing and maintaining success.

Continue reading

EXTRACURRICULAR ACTIVITIES

meta labs

Every once in a while the brain needs a risk-free creative outlet. This is especially true among graphic designers. We work within a conceptual yet highly systematic structure that is fun to break out of from time to time. I have found that if a designer is given a basic starting point that is free and open to interpretation, unique things can happen.

Continue reading