Employer branding is the perception of qualities that make a company a desirable place to work. Understanding the importance of internal and external employer branding is pivotal in recruiting and retaining top talent.
By Alexander Haldemann, PhD, and Lukas Eiselin, MetaDesign
We obviously don’t know what’s going to happen in the future. But my prediction is this: if you don’t start to think about the future and how your brand will fit within it (and better yet, solve a need), you will be less likely to succeed.
Branding: The Challenges of a Modern Market, was featured in Computer Arts Collection, authored by MetaDesign CEO Alexander Haldemann, PhD
For most of the modern era, a great idea, deep pockets, and a creative advertising campaign could establish a brand and make it successful. But alas, the Mad Men days are over. The playing field has changed radically in recent years and brands today face a unique and rapidly changing set of challenges to establishing and maintaining success.
Every once in a while the brain needs a risk-free creative outlet. This is especially true among graphic designers. We work within a conceptual yet highly systematic structure that is fun to break out of from time to time. I have found that if a designer is given a basic starting point that is free and open to interpretation, unique things can happen.