Social contagion, or the idea that information, ideas, and behaviors can spread through networks of people, is a powerful phenomenon. In terms of brands, what are the key characteristics that make products and services go viral and spread contagiously? Why do certain things catch on, while others die?
MetaDesign CEO Alexander Haldemann’s book list was recently featured on the Designers & Books website, which publishes books the international design community identify as important, meaningful, and formative. Which got us thinking…which books have made a profound impact on the way our own team looks at design? Below is a list of books our team finds inspiring, engaging and fun.