HOW TO MAKE YOUR BRAND CONTAGIOUS

metadesign how to make brands contagious

Social contagion, or the idea that information, ideas, and behaviors can spread through networks of people, is a powerful phenomenon. In terms of brands, what are the key characteristics that make products and services go viral and spread contagiously? Why do certain things catch on, while others die?

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DESIGNERS & BOOKS

MetaDesign Books and Designers

MetaDesign CEO Alexander Haldemann’s book list was recently featured on the Designers & Books website, which publishes books the international design community identify as important, meaningful, and formative. ¬†Which got us thinking…which books have made a profound impact on the way our own team looks at design? Below is a list of books our team finds inspiring, engaging and fun.

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