MetaDesign Books and Designers

MetaDesign CEO Alexander Haldemann’s book list was recently featured on the Designers & Books website, which publishes books the international design community identify as important, meaningful, and formative.  Which got us thinking…which books have made a profound impact on the way our own team looks at design? Below is a list of books our team finds inspiring, engaging and fun.

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Display Copy Only, A Book of Intro Work by Intro
Recommended by Stan Zienka, Creative Director

The forward by Adrian Shaughnessy is a smart and insightful look at our creative industry. Despite being over a decade old, it still feels relevant as it bridges the gap often present between commerce and creativity. Oh yea – the design work within the book that goes from banks to bands to electronics is pretty strong too.


The Art of Client Service by Robert Solomon
Recommended by Andy Giles, Client Services Director

This might seem like a boring or obvious choice, but of all the books I’ve read, this short, easy-to-read book has probably had the most lasting impact on my professional life.

Solomon provides great insight and guidance on best practices for communicating with clients, managing expectations, writing effective briefs, giving stellar client presentations, conducting productive client and team meetings, and much more.

This book is more than just a book for junior account managers – it is an invaluable guide for creatives, strategists, producers… and for anyone who works with clients in any capacity. I regularly revisit this book – and even after 13+ years working in a client services role, I still find valuable reminders that inspire me to be better at my job.


Think and Grow Rich

Think and Grow Rich by Napoleon Hill
Recommended by Molly Davis, Communications Strategist

Yep, this book is old – but it’s a timeless masterpiece I turn to time and again for inspiration and motivation. The success principles outlined in the book can be applied to any person, working in any field.

The most important takeaway and key to success? Develop a definite major purpose. I think back to that principle when developing authentic, differentiated brand positioning for our clients. What is their ultimate purpose – and how do they realize that purpose better than anyone else?


The Sirens of Titan by Kurt Vonnegut
Recommended by Beau Monroe, Designer

In this book Vonnegut does an outstanding job of visualizing other worldly experiences with words. The pictures he paints in this book are permanently etched in my brain. Also, I will never be able to shake the hilarious and heartbreaking climax of the book; one that poses to answer the meaning of human life.


Skate surf snowInside the World of Board Graphics: Skate, Surf, Snow by Robynne Raye
Recommended by Torsten Mayer-Rothbarth, Design Director

This book takes an in-depth, comprehensive look at the global nature and cultural influence of Surf/Skate/Snow board art and design. International design luminaries Art Chantry, Katrin Olina and James Victore are placed along side industry super stars Terry Fitzgerald, Martin Worthington, Yoshihiko Kushimoto and Rich Harbour. The book includes dozens of interviews and profiles from the people currently creating board art and design. There are many books about the art of board design, but there has never been a book like this that takes a rare look behind the scenes of the creative process.


Surely You’re Joking, Mr. Feynman by Richard Feynman
Recommended by Yvonne Jimenez
My favorite book is Surely You’re Joking, Mr. Feynman. This semi-autobiography is heartfelt, educational, and thought-provoking. Dr.Feynman inspired me to always live curiously, and to tackle each new challenge with an open mind. Plus, who knew that one of the greatest physicists of all time could be so hilarious?


metadesign thinking with typeThinking with Type by Ellen Lupton
Recommended by Liscelyn Grifal

As the first book I’ve ever read on typography, Thinking with Type is an easy and insightful read. This book is an essential guide on typography made for designers, writers, editors and students. With great examples of both classic and contemporary typography, it reminds me that typography is not a fad or a trend, but always remains timeless and consistent in its beauty and its rules. “Typography is what language looks like.”


About Molly Davis Lind

Just be.

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