HOW PROPAGANDA BECAME ITS OWN GREATEST ENEMY

metadesign propaganda

Propaganda is usually thought of as a one-sided statement. We all have famous wartime posters engrained in our brain, persuading us to join the service (think Uncle Sam), or inspiring us to be strong in tough times (“We can do it!”). What we’re beginning to see now though, are many cases of propaganda turned on itself, disarming the power of the original message and turning it on itself by way of appropriation. Let’s look at some famous cases of propaganda throughout history, and see how it began to evolve into its own greatest enemy.

Continue reading

THE POWER OF WORDS: 5 FACTORS FOR DEVELOPING SUCCESSFUL BRAND LANGUAGE

power of words

One of the biggest challenges brands face is determining how to speak in a way that is unique, relevant to their audiences, and expresses their core brand values. While we tend to experience a brand primarily through our eyes, a brand is more than a design system. This blog entry outlines five key success factors to help you create a strong brand language that is just as powerful as visual imagery.

Continue reading