MetaDesign Six Word Novel HemingwayDeveloping a brand core is a bit like writing flash fiction. Flash fiction – a style of writing with extreme brevity – was first attributed to Ernest Hemingway. As the story goes, Hemingway was at a bar when his friends bet him ten dollars to write a novel in less than six words. He quickly wrote down on a napkin: “For sale: baby shoes, never worn.”

His friends paid him promptly.

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