RISE OF THE DEO: AN INTERVIEW WITH MARIA GIUDICE

rise of the deo, metadesign

Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design.

Maria presented at our February MetaTalk, a monthly lecture series that showcases the Bay Area’s top thought leaders in branding and design. Her latest book is Rise of the DEO, Leadership by Design.

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HOW DEEP IS YOUR BRAND CORE?

MetaDesign brand core how deep

My recent exposure to online dating sites like Match.com, eHarmony, Tinder, and OkayCupid revealed a small identity crisis in defining who I am as a person. Each of these sites listed action items as a starting point – questions like, “Describe yourself”, “What defines you?” “What’s most important to you?” “What do you believe in?” As a client service associate at a brand firm, I found myself in the shoes of my clients, going through the same journey as they do when defining a brand core.

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