Revolutionizing a Tired Industry: What Brands Can Learn from Casper

By Molly Davis Lind

There’s a new startup on the block that is rocking the sleep world – and the brand world.

Casper believes “we are how we sleep” and offers a mattress-in-a-box solution that meets “the Goldilocks standard of ‘just-right’” firmness. Selling between $500 and $950 a pop, shipping is free (and delivered via messenger bike in NYC). Customers can try the mattress for 100 days with no strings attached. But what’s really riveting about Casper is not the product (truth be told: I haven’t tried it) but the actual brand.