Hitchhiker’s Guide to a Successful Brainstorming Session

By Laura Müller

We all know the situation: Somebody calls for a brainstorming session about a vague topic. Some people are late, maybe some have to leave the meeting early, so the actual time to brainstorm is way too limited. During the meeting the exact task is not clear, so people may just sit there and chitchat. In the worst case, people kill alleged crazy ideas due to the budget or technical reasons. So in the end, you’re left with mediocre ideas that satisfy no one.

Chinese Brands Going Global: What’s the Beef?

By Mauro Marescialli

I recently came across an interesting article on the AdAge website talking about the difficulties Chinese brands face in their attempt to go global. Some of the reasons listed included the often-cited, thorny issues with the “Made in China” stigma (cheap and unsafe), shaky brand identities (often irrelevant once outside of China), and the fact that expanding abroad is an inherently difficult challenge to undertake for any enterprise.