By Hozy Rossi
Your dog is your best friend, but how much do you really know about him? MetaDesign recently created the branding for Embark, a startup that uses genetic testing to provide dog owners with insights into their pets. Brady Boyle, lead designer on the project, discusses the evolution of the visual identity with Hozy Rossi.
By Patrick Zachries
Creating a relevant brand experience is more complex than ever. The key to relevance lays in the purpose of your brand which has to be translated into the various touchpoints in a way that meets your target groups’ expectations. This leads to a countless number of contexts and a large variety of mindsets you have to trigger with relevant associations.
By Gina Renner
Finding and recruiting the right talent has always been a tough job. Nowadays especially agencies need to find new and unconventional ways to attract the best talent and keep up with auspicious startups and other fast-paced business environments that promise, like agencies, diversified work, innovative approaches, and rapid personal growth.
By Audrey Liehn
“Let’s take a step back.” “That’s too high level.” “You’re down in the weeds.” These are phrases you hear quite often with teams creating websites and other digital products. They’re an indicator that a team is not aligned on the appropriate level or scale of the design work. If things are not sorted out for all team members, the project will likely become dysfunctional.