The Expressiveness of X’s

By Hozy Rossi

The newsstand of the future has a name, and it’s Texture. Backed by some of the world’s largest publishers, Texture offers unlimited digital access to Vogue, Sports Illustrated, The New Yorker, and a hundred-plus other magazines for the price of a pint or two of beer every month. Neha Hattangdi, who helped design the Texture identity for MetaDesign San Francisco, discusses the project with Hozy Rossi.

Minimum Viable Branding

By Jonas Husemann

Is there a reason a young startup would want to invest in branding even if it hasn’t launched a finished product yet? Yes, there is. Startups still iterating their product offering and value proposition benefit from early branding processes because these help build business and identity to attract potential partners and investors. Classic long-form branding approaches are ideal, but they’re also time-consuming and can be expensive. Considering the special challenges startups face, they need a lean framework that saves time and money.

Is Quiet the New Loud?

By Anika Jessen

Silence: I love blank paper. Silence. Room for a new world. An imagined world to disappear in. Time to dive in and out of this world without anyone recognizing me. Bringing something new with me. I love lasting time periods without interruption.