Breaking Down the Walls

By Andy Giles

For decades, the way agencies like MetaDesign worked with their clients remained the same: The client defined what they needed and their deadline, and the agency structured a sequential engagement based on work phases over a number of months. During the course of the project, the agency would meet with the client periodically to conduct workshops and present work. Otherwise the two sides would work separately, within their own walls, communicating by email or phone when necessary.

Brand, My Friend

By Nora Schäfer

This was a first. Recently I used social media to contact a company. The lunch I ordered was 45 minutes late, and I asked for a status update via the company’s chat. The chat employee (no bot yet!) explained that the whole city was ordering food due to rain. He told me that I should consider cancelling my order because he could not promise a quick delivery. I was positively surprised by the honest answer from someone I would expect to rank quick revenue over long-term customer satisfaction.

Why So Many Movies Suck

By Matthias Höckh

“A puzzlingly confused undertaking that never becomes as cool as it thinks it is, Suicide Squad assembles an all-star team of supervillains and then doesn’t know what to do with them.” This quote from Todd McCarthy of The Hollywood Reporter was one of the more favorable reviews on Suicide Squad, DC’s latest installment of their movie franchise, and it illustrates Hollywood’s current status.