The Samsung Galaxy Crisis

By Alexander Haldemann

Samsung’s brand crisis is worse than I thought it would be. The real severity of the problem dawned on me last weekend as I prepared to fly back to Zurich after a vacation with my family. Having just boarded the plane, I was busy getting settled in my seat when something unusual caught me by surprise.

My First Ten Minutes

By Cornelius Hummel

As brand strategists, we are generally expected to be comprehensively informed about a brand. This can be challenging when the area is unprecedented and there is little time to do a thorough research. At MetaDesign, we’re lucky to count on a team of highly capable research analysts who can deliver amazing results at short notice. Their work provides the perfect ammunition to surprise clients with a comprehensive understanding of their market right off in the first meeting.

Coopetition: The Power of Many

By Arne Brekenfeld

Never before have markets experienced changes as quick or disruptive as they are today. Fast-paced technological progress, growing environmental and social awareness, and the megatrends of globalization and digitalization present extreme challenges for companies. At the same time, the growing transparency in markets allows people to compare products and services more easily than ever before, thereby totally changing consumers’ research and buying behavior.