Analog Touchpoints in a Digital World

By Nora Schäfer

In a world in which everyone talks about digital transformation, the new truth seems to be clear: Analogue is old school, complicated, and slow. Digital is state of the art, convenient, and fast.

A New Reality for Brands

By James Watson-Krips

Augmented Reality (AR) and Virtual Reality (VR) have become can’t miss buzzwords all over the world, and China – with its reputation for fast moving, tech-savvy consumers – is understandably no exception. In fact, “Virtual Reality” emerged as the most popular tech-related keyword on Baidu’s search engine in 2016, beating out other newsmakers such as AlphaGo and autonomous vehicles.