About Reasonable Design Quality

By Jonas Husemann

We perceive visual design unconsciously. Our brains are very fast to classify and judge input. Sometimes we can rely on this intuition (that is what we call “immediate judgement”), but in some situations we are better off reflecting and considering a few aspects.

Defining the Fifth Element

By Simon Fuhrimann

Illustration is in the air! Not only is the stylistic device perfect for dipping into fairytales or attracting crowds to indie festivals, it has also significantly stimulated advertising, packaging, and web design. And yet illustration hasn’t drawn many lines in branding. What a huge loss, say we.

Why Retail Goes Beyond Interior Design

By Amandine Rodrigues

I recently came across an interesting article about how Silicon Valley is helping spread the same aesthetic across the world. Wherever you go, you see the same minimalistic pieces of furniture, reclaimed wood, succulent plants, and copper elements of decoration. This article came at a moment when yet another client was asking for more industrial lamps in the brand-new flagship store they were about to open.