Kill the PDF

By Steven Cook

Five important factors to get your living style guide off the ground and start enhancing your brand’s experience.

Technology has always created game changing effects on infrastructure, processes, culture, and business models. What we are currently witnessing plays an existential role for a brand and compels leaders to start rethinking their strategy. But it seems that design and brand become an afterthought in the future success of a business. Here is what I think about it.