Hitchhiker’s Guide to a Successful Brainstorming Session

By Laura Müller

We all know the situation: Somebody calls for a brainstorming session about a vague topic. Some people are late, maybe some have to leave the meeting early, so the actual time to brainstorm is way too limited. During the meeting the exact task is not clear, so people may just sit there and chitchat. In the worst case, people kill alleged crazy ideas due to the budget or technical reasons. So in the end, you’re left with mediocre ideas that satisfy no one.



Many of us have had that unsettling moment when, working off the computer, we habitually and almost involuntarily gesture for the keyboard to UNDO something. The profound frequency with which we use the shortcut Command-Z leads our minds to believe we can undo actions in real-time, followed by that sinking feeling that you must physically restore to a previous state, moving things around or erasing things in the hopes you can closely replicate what you had before.

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