Your Design Sprint is Actually a Relay Race

By Jack Mitchell

“We work in Design Sprints.” We’ve all heard it, some of us have said it, for others, it’s on the horizon. The ‘made famous by Google Ventures,’ originally product-oriented working method has made waves across a number of industries as people everywhere refine and repurpose it to meet their needs in product, strategy, and even company culture. Unfortunately, it now also belongs to the most vilified cohort of words in the English language and, increasingly, many others: the buzzwords.

Survival of the Relevant: The Evolution of Brand Governance

By Rupali Steinmeyer

Even at the risk of sounding somewhat polarizing, there is truth to the argument that brands are in a state of paradoxical crisis. The possibility of becoming irrelevant and disappearing is real in this competitive world. Many brands have already been negatively impacted. Some have seen their intrinsic value erode. Others have seen dwindling customers. Several have even folded. And while some manage to work their way back to success, they remain few and far between.

Brand Strategies for a Digital World

By Lisa Krick 

For many years branding and corporate design agencies understood themselves as the “preservers of the brand.” After stripping down the brand’s content and identity to clear visual codes, it was up to the corporate design experts to preserve these codes consistently across all touchpoints and evolve the brand gradually over time. “360-degree marketing” became the mantra of tortured advertisers for decades. One relict of this era: the typical PowerPoint chart illustrating a brand that looks the same across all media touch points.

Taking It to the Streets

By Amandine Rodrigues

This year has started – and continues to pass – in a pretty hectic way. From Trump’s presidency to Brexit, from refugee crises to women’s rights, from slaughterhouse scandals to climate change (shall I really continue the list?!), these events have led more and more people to come out on the streets to protect their beliefs and make their voices heard. They want to contribute to a greater good and wish for a better society. But what about brands?

Goliath Gives David a Lift

By John Winkleman

Reports of scandals and missteps at Uber over the last several months have been prolific. Allegations of sexual harassment, the theft of trade secrets, and regulatory obstruction, plus the resignation of CEO Travis Kalanick, created a sense of never-ending drama for the company and clouded perceptions of the brand.

America (TM)

By Hozy Rossi

Rupali Steinmeyer recently left Berlin to take the role of managing director of MetaDesign San Francisco. Her arrival comes at an interesting time in U.S. history, to say the least. In this conversation with Hozy Rossi, she looks at the country past and present from her perspective as a branding expert.

Defining the Fifth Element

By Simon Fuhrimann

Illustration is in the air! Not only is the stylistic device perfect for dipping into fairytales or attracting crowds to indie festivals, it has also significantly stimulated advertising, packaging, and web design. And yet illustration hasn’t drawn many lines in branding. What a huge loss, say we.

The Beauty of Deconstruction

By Nora Schäfer

In today’s society, brands are increasingly expected to drive social change. This goes far beyond traditional CSR and requires a new dimension in social relevance of brands and brand management. Brands are constantly adjusting to keep pace with social development. Consumer-centricity, iteration, and fail forward are just a few buzzwords that describe the new modus operandi. Transformation is a compelling need.

Disproving Ideas

By Cornelius Hummel

In my last post, I wrote about leveraging data to challenge assumptions, which for me as a strategist is crucial for gaining a deeper understanding of a brand or a market. Today, I want to build on this exercise and illustrate that it’s just as important to challenge the thoughts and ideas that we develop along the way.

Don’t Bore Me

By Jennifer Przywara

Two of the key success factors of content marketing are the relevance and the value of the content being distributed. But how to create valuable content while achieving relevance for both the sending brand and the receiving audience?