Your Design Sprint is Actually a Relay Race

By Jack Mitchell

“We work in Design Sprints.” We’ve all heard it, some of us have said it, for others, it’s on the horizon. The ‘made famous by Google Ventures,’ originally product-oriented working method has made waves across a number of industries as people everywhere refine and repurpose it to meet their needs in product, strategy, and even company culture. Unfortunately, it now also belongs to the most vilified cohort of words in the English language and, increasingly, many others: the buzzwords.

Survival of the Relevant: The Evolution of Brand Governance

By Rupali Steinmeyer

Even at the risk of sounding somewhat polarizing, there is truth to the argument that brands are in a state of paradoxical crisis. The possibility of becoming irrelevant and disappearing is real in this competitive world. Many brands have already been negatively impacted. Some have seen their intrinsic value erode. Others have seen dwindling customers. Several have even folded. And while some manage to work their way back to success, they remain few and far between.

Kill the PDF

By Steven Cook

Five important factors to get your living style guide off the ground and start enhancing your brand’s experience.

Technology has always created game changing effects on infrastructure, processes, culture, and business models. What we are currently witnessing plays an existential role for a brand and compels leaders to start rethinking their strategy. But it seems that design and brand become an afterthought in the future success of a business. Here is what I think about it.

OFFF: A Designer’s Life Squeezed into a 3-day Spanish Extravaganza

By Aude Kohler und Alessandro Würgler

Inspiration, laughs, sweat, tears and some Spanish flair: visiting the design festival OFFF in Barcelona was like peering directly into the microcosm of a designer’s life. From inspiring work to late-night talks on collaboration and to the struggles of balancing work-life routines – seeing, listening and talking to people who do what they love for a living was once again magical. Here are the top five take outs we want to share with you.

Brand Coherence Eats Consistency for Breakfast

By Andreas Fachner

We need to talk about a word that we as branding experts use a lot and employ frequently to justify decisions when working on or with a brand; a word whose meaning appears crystal clear to us at first, but is worth a closer look: consistency.

Trying to Fix a Broken Workflow

By Alessandro Würgler

The current design workflow is broken. It was with this premise that the InVision team set out to develop their new incarnation: InVision Studio. The tool was unveiled in October for a January 2018 release, and promised to be “The world’s most powerful design tool”. Can they deliver?

Brand Strategies for a Digital World

By Lisa Krick 

For many years branding and corporate design agencies understood themselves as the “preservers of the brand.” After stripping down the brand’s content and identity to clear visual codes, it was up to the corporate design experts to preserve these codes consistently across all touchpoints and evolve the brand gradually over time. “360-degree marketing” became the mantra of tortured advertisers for decades. One relict of this era: the typical PowerPoint chart illustrating a brand that looks the same across all media touch points.

Translating Strategy

An Interview with Olaf Schroeter 

Olaf Schroeter, head of creation at MetaDesign Berlin in conversation with Linus Lütcke about his teaching approach and his recent project in cooperation with students from the HTW Berlin.

Design Is Future

By André Stauffer

Imagine your MacBook with an engraved banana. Or your Mercedes with a shiny crescent moon. And imagine Coca-Cola old and grumpy. Slightly irritating ideas, aren’t they? These alone prove what design is able to do to us. And furthermore, that design not only supports the success of a brand but makes it happen in the first place.

How to Keep Up: Honest Thoughts of a UX Designer

By Laura Müller

The world is changing constantly. The internet gives us access to all the information we need (and don’t need). Every day I work on UX challenges. I read blog articles, books, new usability studies, follow my heroes, and watch tons of videos. If I am really honest, I feel overwhelmed sometimes and have the feeling I can’t keep up with all the change happening around me. My brain doesn’t seem to get half of the stuff that’s out there. This makes me really insecure sometimes.