The greatest motivation for my work as a designer is to see how a creative work can move people and involve them emotionally. The way I am, images evoke the strongest emotions. A snapshot can catch a whole moment and even let the viewer enough space for their own fantasy. The higher click-rate on content linked with an image shows that I’m not the only one like that.
Two of the key success factors of content marketing are the relevance and the value of the content being distributed. But how to create valuable content while achieving relevance for both the sending brand and the receiving audience?
The newsstand of the future has a name, and it’s Texture. Backed by some of the world’s largest publishers, Texture offers unlimited digital access to Vogue, Sports Illustrated, TheNew Yorker, and a hundred-plus other magazines for the price of a pint or two of beer every month. Neha Hattangdi, who helped design the Texture identity for MetaDesign San Francisco, discusses the project with Hozy Rossi.
One of the first steps you take when moving to a new country is opening a bank account, a chore I recently faced. It didn’t go as smoothly as I’d imagined, and my professional self had something to say about it, being both a “modern consumer” and a “brand strategist.”
“Let’s take a step back.” “That’s too high level.” “You’re down in the weeds.” These are phrases you hear quite often with teams creating websites and other digital products. They’re an indicator that a team is not aligned on the appropriate level or scale of the design work. If things are not sorted out for all team members, the project will likely become dysfunctional.
Every once in a while the brain needs a risk-free creative outlet. This is especially true among graphic designers. We work within a conceptual yet highly systematic structure that is fun to break out of from time to time. I have found that if a designer is given a basic starting point that is free and open to interpretation, unique things can happen.
Bill Gates originally coined the term ‘Content is King’ in 1996, and 17 years later, he’s still right. Content marketing is the future of advertising. Sharing unique, differentiated and relevant content has a stronger influence in the Google algorithm, increases web traffic and hikes up Google rankings.
Leave a person alone with a smart phone for 90-seconds, and chances are, you’ll come to find them using one of their many apps – scrolling through the news, playing a game, checking Facebook or browsing through Instagram.
You may have noticed some very different new fountain dispensers popping up in restaurants and shopping malls. From Coca-Cola and MetaDesign, the new interface lets you choose from a pretty amazing variety of beverages and flavors and actually are delivered by a completely new dispensing technology.