It Isn’t a Picture. It’s Who You Are.

By Alisa Hellwege

The greatest motivation for my work as a designer is to see how a creative work can move people and involve them emotionally. The way I am, images evoke the strongest emotions. A snapshot can catch a whole moment and even let the viewer enough space for their own fantasy. The higher click-rate on content linked with an image shows that I’m not the only one like that.

Don’t Bore Me

By Jennifer Przywara

Two of the key success factors of content marketing are the relevance and the value of the content being distributed. But how to create valuable content while achieving relevance for both the sending brand and the receiving audience?

The Expressiveness of X’s

By Hozy Rossi

The newsstand of the future has a name, and it’s Texture. Backed by some of the world’s largest publishers, Texture offers unlimited digital access to Vogue, Sports Illustrated, The New Yorker, and a hundred-plus other magazines for the price of a pint or two of beer every month. Neha Hattangdi, who helped design the Texture identity for MetaDesign San Francisco, discusses the project with Hozy Rossi.

Earning Back Our Trust

By Amandine Rodrigues

One of the first steps you take when moving to a new country is opening a bank account, a chore I recently faced. It didn’t go as smoothly as I’d imagined, and my professional self had something to say about it, being both a “modern consumer” and a “brand strategist.”

Interaction Design on the Right Scale

By Audrey Liehn

“Let’s take a step back.” “That’s too high level.” “You’re down in the weeds.” These are phrases you hear quite often with teams creating websites and other digital products. They’re an indicator that a team is not aligned on the appropriate level or scale of the design work. If things are not sorted out for all team members, the project will likely become dysfunctional.


meta labs

Every once in a while the brain needs a risk-free creative outlet. This is especially true among graphic designers. We work within a conceptual yet highly systematic structure that is fun to break out of from time to time. I have found that if a designer is given a basic starting point that is free and open to interpretation, unique things can happen.

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You may have noticed some very different new fountain dispensers popping up in restaurants and shopping malls. From Coca-Cola and MetaDesign, the new interface lets you choose from a pretty amazing variety of beverages and flavors and actually are delivered by a completely new dispensing technology.

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