The Human in the Center

An Interview with Diana Brix

What constitutes a good consultant-client relationship? And how to react in times of a crisis? Diana Brix, client partner at MetaDesign Berlin, discusses these and other topics in a conversation with Linus Lütcke.

Brands Drive Growth

An Interview with Michel Gabriel 

What roles do collaboration and social competence play in the success of a project? And what are the most important things to consider when assembling a team? Michel Gabriel, head of client management at MetaDesign Berlin, discusses these and other topics in a conversation with Linus Lütcke.

A Journey of Discovery

By Hozy Rossi

Your dog is your best friend, but how much do you really know about him? MetaDesign recently created the branding for Embark, a startup that uses genetic testing to provide dog owners with insights into their pets. Brady Boyle, lead designer on the project, discusses the evolution of the visual identity with Hozy Rossi.


rise of the deo, metadesign

Innovator, artist, protagonist, and positive provocateur, Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Under Maria’s leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design.

Maria presented at our February MetaTalk, a monthly lecture series that showcases the Bay Area’s top thought leaders in branding and design. Her latest book is Rise of the DEO, Leadership by Design.

Continue reading


victor pang, metadesignWe were fortunate enough to host Victor Pang at our office this week. Victor hails from MetaDesign Beijing, brimming with passion for branding and the creative process. He speaks English and three dialects of Chinese: Mandarin, Cantonese, and Hunan (but dreams in English, mostly). We sat down with Victor to learn about his background and his perspective of branding in China.

Continue reading