Your Design Sprint is Actually a Relay Race

By Jack Mitchell

“We work in Design Sprints.” We’ve all heard it, some of us have said it, for others, it’s on the horizon. The ‘made famous by Google Ventures,’ originally product-oriented working method has made waves across a number of industries as people everywhere refine and repurpose it to meet their needs in product, strategy, and even company culture. Unfortunately, it now also belongs to the most vilified cohort of words in the English language and, increasingly, many others: the buzzwords.

Survival of the Relevant: The Evolution of Brand Governance

By Rupali Steinmeyer

Even at the risk of sounding somewhat polarizing, there is truth to the argument that brands are in a state of paradoxical crisis. The possibility of becoming irrelevant and disappearing is real in this competitive world. Many brands have already been negatively impacted. Some have seen their intrinsic value erode. Others have seen dwindling customers. Several have even folded. And while some manage to work their way back to success, they remain few and far between.

Design Is Future

By André Stauffer

Imagine your MacBook with an engraved banana. Or your Mercedes with a shiny crescent moon. And imagine Coca-Cola old and grumpy. Slightly irritating ideas, aren’t they? These alone prove what design is able to do to us. And furthermore, that design not only supports the success of a brand but makes it happen in the first place.

Smarter, Faster, Higher

By James Watson-Krips

Crafting a brand that stands out in the increasingly crowded smartphone market can be challenging. Sally Anderson and Jana Xing, creative director and senior designer at MetaDesign Beijing, discuss the new identity they developed for MEIZU.

How to Become a DEO

By Andreas Bannwart

Have you already taken a risk today? How about a little challenge? Maria Giudice, author of Rise of the DEO, asked this of the audience during her keynote speech at TYPO Berlin 2016: Beyond Design.

3 TIPS FOR CREATIVELY NAMING YOUR STARTUP

storytelling naming

Great names are more than arbitrary creations. They tell a story, are easy to remember and most of all, have strategic impact. At MetaDesign, I help create names for all sorts of companies, products and services. Over the years, we’ve honed our naming strategy and are happy to share a few tips we’ve gathered along the way.

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