By Lisa Krick
We can all agree that the future will be governed by Artificial Intelligence and Non Interface. Even today, every fifth search query on Google is submitted by voice command. And Amazon employs over 1000 people just to further develop voice control. But if products and services are primarily controlled by language, how can brands code them and make themselves recognisable?
One of the biggest challenges brands face is determining how to speak in a way that is unique, relevant to their audiences, and expresses their core brand values. While we tend to experience a brand primarily through our eyes, a brand is more than a design system. This blog entry outlines five key success factors to help you create a strong brand language that is just as powerful as visual imagery.